Last Updated: April 17, 2026
We take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal data when you use "The Ring Thing" website and purchase our paid information product (B2C).

1. Data Controller (Verantwortlicher)
The entity responsible for processing your personal data is: The Ring Thing Maximilian Mühlhoff [Street Address and Number] [Postal Code] [City] Switzerland Email: info@theringthing.org

2. What Data We Collect and Why
We only collect data that is strictly necessary to provide our digital consultation service and process your payment.
Assessment Data: When you fill out our interactive questionnaire, we collect your answers regarding budget, timelines, your partner's lifestyle, and aesthetic preferences. This data is used exclusively to generate your personalized "Blueprint"
Contact Information: We collect your name and email address to deliver the final digital PDF to you and to provide customer support.
Payment Information: When you purchase our product, your payment details (e.g., credit card numbers) are processed directly by our secure payment provider (Stripe). We do not store or have access to your full credit card information.
Server Log Files: Whenever you visit our website, our hosting provider automatically collects standard technical data (such as your IP address, browser type, operating system, and time of request) to ensure the security and stability of the website.

3. Third-Party Services We Use
To operate our digital consultation service and deliver your product securely, we use carefully selected third-party service providers who process data on our behalf. We only share the data strictly necessary for them to perform their functions. We share data with Tally (form hosting, Estonia/EU), Make.com (automation, EU data residency available), Craftmypdf (PDF generation), Stripe (payment processing, US/EU).
Some of these service providers may process your data on servers located outside of Switzerland and the European Economic Area (EEA), such as in the United States. In such cases, we ensure that these international data transfers are safeguarded by recognized data privacy frameworks or Standard Contractual Clauses.

4. Cookies and Tracking
We use strictly necessary cookies to ensure the basic functionality of our website, the questionnaire, and the payment gateway. Currently, we do not use invasive marketing trackers or third-party advertising cookies. If we introduce analytics tools in the future, we will update this policy and request your consent where legally required. We use Plausible Analytics, a privacy-focused analytics tool that does not use cookies and does not collect personal data. No consent is required for this service.

5. Data Retention
We store your personal data only as long as it is necessary to fulfill the purpose for which it was collected (generating and delivering your Design Dossier) or as required by statutory retention periods (such as Swiss tax and accounting laws, which generally require us to keep transaction records for 10 years).

6. Your Rights
Under the Swiss FADP and the EU GDPR, you have the right to:
Access the personal data we hold about you.
Rectify inaccurate or incomplete data.
Erase your personal data ("Right to be forgotten"), provided there are no legal obligations requiring us to keep it.
Restrict the processing of your data.
Data Portability, meaning you can request a copy of your data in a common, machine-readable format.
Object to the processing of your data.
To exercise any of these rights, simply send an email to info@theringthing.org

7. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy to reflect changes in our services or legal requirements. The most current version will always be available on this page.